Marketing (MKT)

MKT 605  Strategic Marketing     Credits: 3

Typically Offered: Fall, Spring.

Course Description: Examines the extension of corporate mission, image, and goals into the marketing arena. Utilization of marketing principles and advanced techniques in the development of marketing strategies and policies. Discussions of marketing concepts and their applications to marketing cases. This course does not count toward MBA requirements. Prerequisite(s): Graduate standing.