Marketing (Bachelor of Science in Business Administration, B.S.B.A.)

Marketing majors develop the conceptual background and practical skills necessary to pursue careers in a broad range of fields. Students focus on creative problem solving while taking their classroom experience into the real world. Students work alongside successful businesses and organizations, developing plans to help them grow. Possible careers include: Retail Sales Management, Market Research, Advertising and Promotion, Communications, Consumer Product Marketing, Industrial Marketing.

General Studies
Students must complete General Studies courses42-47
Business Foundation Courses (BFC)33
ACC 201Introductory Financial Accounting3
ACC 202Introductory Managerial Accounting3
ECO 260Principles of Macroeconomics3
ECO 261Principles of Microeconomics3
FIN 301Financial Management3
GBA 201Business Analytics & Reporting3
GBA 210Business Statistics I3
MGT 350Organizational Behavior3
MKT 301Principles of Marketing3
SCM 301Principles of Supply Chain Management3
Additional BSBA Requirements15
MGT 416Production and Operations Management3
ACC 418Accounting Information Systems3
or MGT 418 Management Information Systems
MGT 419Strategic Management3
PHL 230Ethics3
or PHL 232 Business Ethics
Select three credit hours of Applied Learning course(s)3
Major Requirements 124
MKT 311Consumer Behavior3
MKT 351Professional Selling and Sales Management3
MKT 381Advertising and Promotion3
MKT 401Marketing Research3
MKT 451International Marketing and Trade3
MKT 481Marketing Management3
PSY 101General Psychology3
Select one upper-division Business elective3

Credit for additional BSBA requirements must be earned from the Steven L. Craig School of Business.

NOTE: All upper-division Business courses required for the BSBA must be taken from the Steven L. Craig School of Business, from an AACSB accredited university or from a school with an approved articulation agreement. 

 Program Graduation Requirements 

  1. No more than 6 credit hours of D permitted in major coursework
  2. Earn an overall GPA of at least 2.0 and a major GPA or at least 2.0. 

University Graduation Requirements 

  1. Earn a minimum of 120 credit hours (100 level and higher, maximum of 6 CED credit hours applicable).
  2. Earn a minimum of 30 credit hours in upper-division courses.  Lower-division transfer courses accepted as meeting upper-division departmental course requirements cannot be used to fulfill this requirement.
  3. Earn 30 of the last 45 credit hours at MWSU in institutional coursework (exclusive of credit by examination).
  4. Participate in required departmental and campus wide assessments. 
  5. Fulfill the Missouri Constitution requirement.
  6. Successfully pass the Missouri Higher Education Civics Achievement exam.