Marketing (Bachelor of Science in Business Administration, B.S.B.A.)

This is a draft edition of the 2025-2026 catalog. Information contained within is subject to change.

Marketing majors develop the conceptual background and practical skills necessary to pursue careers in a broad range of fields. Students focus on creative problem solving while taking their classroom experience into the real world. Students work alongside successful businesses and organizations, developing plans to help them grow. Possible careers include: Retail Sales Management, Market Research, Advertising and Promotion, Communications, Consumer Product Marketing, Industrial Marketing.

Admission Requirements

Students with an ACT composite score of 21 or greater will be admitted without review upon completion of an application for admission to the program.

Students with an ACT composite score below 21 can be admitted to the program if they have a high school GPA of 3.5 or higher.

Students with an ACT composite below 21 and a high school GPA below 3.5 will be admitted into the BSBA program once they complete at least 30 university credit hours and have an overall college GPA of 2.5 or higher and have a grade of C or higher in the following courses:

ACC 201Introductory Financial Accounting3
or ACC 202 Introductory Managerial Accounting
GBA 201Business Analytics and Reporting3
GBA 210Business Statistics I3
GBA 211Business Law I3

Applications for admittance should be submitted at least one week prior to attempting registration in courses restricted to majors. Applications of transfer students (upon their request) will be given a preliminary review before MWSU's pre- or regular registration sessions.

Students who choose this bachelor degree program will have no more than 6 years from admission or subsequent declaration to meet the requirements listed below. If certification, accreditation or statutory requirements change and additional requirements become effective during this time, the new requirements take precedence. 

Note: Students pre-admitted into the bachelor degree program (pre-major) have three years to meet admission requirements before moving to the overall 6 year time-frame allowed to complete the program requirements. 
General Studies42
Students must complete General Studies courses 1
Business Foundation Courses (BFC)33
ACC 201Introductory Financial Accounting3
ACC 202Introductory Managerial Accounting3
ECO 260Principles of Macroeconomics3
ECO 261Principles of Microeconomics3
FIN 301Financial Management3
GBA 201Business Analytics and Reporting3
GBA 210Business Statistics I3
GBA 211Business Law I3
MGT 350Organizational Behavior3
MKT 301Principles of Marketing3
SCM 301Principles of Supply Chain Management3
Additional BSBA Requirements15
MGT 416Production and Operations Management 23
ACC 418Accounting Information Systems 23
or MGT 418 Management Information Systems
MGT 419Strategic Management 23
PHL 230Ethics3
or PHL 232 Business Ethics
Select three credit hours of Applied Learning course(s) 23
Major Requirements 324
MKT 311Consumer Behavior3
MKT 351Professional Selling and Sales Management3
MKT 381Advertising and Promotion3
MKT 401Marketing Research3
MKT 451International Marketing and Trade3
MKT 481Marketing Management3
PSY 101General Psychology3
Select one upper-division Business elective3
1

Courses in general studies may also be required within the major. While the course(s) may satisfy both requirements, the credit hours will count only one time in the overall hours earned.

2

Credit must be earned from the Steven L. Craig School of Business.

3

At least 18 credit hours in the major must be earned from the Steven L. Craig School of Business.

NOTE: All upper-division Business courses required for the BSBA must be taken from the Steven L. Craig School of Business, from an AACSB accredited university or from a school with an approved articulation agreement.

Program Graduation Requirements

  1. No more than 6 credit hours of D permitted in major coursework
  2. Earn an overall GPA of at least 2.0 and a major GPA of at least 2.0.

University Graduation Requirements 

  1. Earn a minimum of 120 credit hours (100 level and higher, maximum of 6 CED credit hours applicable).
  2. Earn a minimum of 30 credit hours in upper-division courses.  Lower-division transfer courses accepted as meeting upper-division departmental course requirements cannot be used to fulfill this requirement.
  3. Earn 30 of the last 45 credit hours at MWSU in institutional coursework (exclusive of credit by examination).
  4. Participate in required departmental and campus wide assessments. 
  5. Fulfill the Missouri Constitution requirement.
  6. Successfully pass the Missouri Higher Education Civics Achievement exam.