Marketing (Bachelor of Science in Business Administration, B.S.B.A.)

General Studies
Students must complete General Studies courses42-47
Business Foundation Courses (BFC)
Students must complete Business Foundation Courses36
Additional BSBA Requirements
Students must complete Additional BSBA Requirements15
Major Requirements 1
Students must complete Major Requirements24
MKT 311Consumer Behavior3
MKT 351Professional Selling and Sales Management3
MKT 381Advertising and Promotion3
MKT 401Marketing Research3
MKT 451International Marketing and Trade3
MKT 481Marketing Management3
Select two upper-division Business electives6

At least 18 credit hours in the major must be earned from the Steven L. Craig School of Business.  

Business Foundation Courses (BFC)

ACC 201Introductory Financial Accounting3
ACC 202Introductory Managerial Accounting3
ECO 260Principles of Macroeconomics3
ECO 261Principles of Microeconomics3
FIN 301Financial Management3
GBA 201Business Analytics & Reporting3
GBA 210Business Statistics I3
or MAT 132 Elementary Statistics
GBA 211Business Law I3
GBA 220Business Communications3
GBA 310Business Statistics II3
MGT 350Organizational Behavior3
MKT 301Principles of Marketing3
Total Credit Hours36

Additional BSBA Requirements

MGT 416Production and Operations Management 13
ACC 418Accounting Information Systems3
or MGT 418 Management Information Systems
MGT 419Strategic Management3
PHL 230Ethics3
Select three credit hours of Applied Learning course(s) 13
Total Credit Hours15

 Credit for this requirement must be earned from the Steven L. Craig School of Business. 

NOTE: All upper-division Business courses required for the BSBA must be taken from the Steven L. Craig School of Business, from an AACSB accredited university or from a school with an approve articulation agreement. 

Graduation Requirements

  1. Earn a minimum of 124 credit hours (100 level and higher, maximum of 6 CED credit hours applicable).
  2. Earn a minimum of 30 credit hours in upper-division courses.  Lower-division transfer courses accepted as meeting upper-division departmental course requirements cannot be used to fulfill this requirement.
  3. Earn 30 of the last 45 credit hours at MWSU in institutional coursework (exclusive of credit by examination).
  4. Participate in required departmental and campus wide assessments.
  5. No more than 6 credit hours of D permitted in major coursework. 
  6. Earn an overall GPA of at least 2.0 and a major GPA of at least 2.0.
  7. Fulfill the Missouri Constitution requirement.