Department of Management & Marketing

Dr. Logan Jones, Dean
jones@missouriwestern.edu
(816) 271-4476
www.missouriwestern.edu/Business

Management-

Management majors develop the decision-making and entrepreneurial thinking skills required for any business environment. The management curriculum focuses on critical thinking and leadership skills needed to achieve success in any area of business. Students can choose from three concentrations: General Management, Entrepreneurship, or Human Resource Management. These tailored programs prepare students for a variety of careers in human resources, organizational behavior, production, international and small business management, healthcare, government agencies, financial institutions, telecommunications, hospitality, education and more.

Marketing-

Marketing majors develop the conceptual background and practical skills necessary to pursue careers in a broad range of fields. Students focus on creative problem solving while taking their classroom experience into the real world. Students work alongside successful businesses and organizations, developing plans to help them grow. Possible careers include: Retail Sales Management, Market Research, Advertising and Promotion, Communications, Consumer Product Marketing, Industrial Marketing.

Admission Requirements

The Department of Management & Marketing has adopted entrance requirements for the BSBA degree program to ensure that capable and committed students are placed in classes with their peers where they can learn together and from each other. Students desiring to major in Management or Marketing should declare their intent to the Steven L. Craig School of Business by completing a pre-major form if their ACT composite is less than 23 or a major form if their composite is 23 or higher. At that time, students will be assigned a business advisor who can assist them in career planning and selection of a course of study. All students with an ACT composite score of 23 or higher will be admitted without review upon completion of an application for admission to the program.

Students with an ACT composite score below that number must earn a grade point average equal to or higher than 2.5 from at least 36 university credit hours including a grade of C or higher in the following courses:

ACC 201Introductory Financial Accounting3
or ACC 202 Introductory Managerial Accounting
COM 104Oral Communication3
ECO 260Principles of Macroeconomics3
or ECO 261 Principles of Microeconomics
ENG 108College Writing and Research3
or ENG 112 Honors Composition and Rhetoric
GBA 210Business Statistics I 13
GBA 211Business Law I3
Select one of the following:3-5
Finite Mathematics
College Algebra
Applied Calculus
Calculus with Analytic Geometry I: Differentiation
Calculus with Analytic Geometry I

Applications for admittance should be submitted at least one week prior to attempting registration in courses restricted to majors. Applications of transfer students (upon their request) will be given a preliminary review before MWSU's pre- or regular registration sessions

Management (MGT)

MGT 341  Human Resources Management     Credits: 3

Typically Offered: Fall, Spring.

Course Description: Policies and practices in personnel management, such as job analysis, selection of employees, placement, training, employee services, and industrial relations. Prerequisite(s): GBA 210 or MAT 111 or MAT 111E or PSY 300, MGT 350 or concurrent enrollment, GBA 211, and junior standing.

MGT 350  Organizational Behavior     Credits: 3

Typically Offered: Fall, Spring.

Course Description: An introductory course in management which focuses on individual-level (micro) management issues. Studies the relationship between individuals' values, emotions, perceptions, personality, and psychological capital on workplace behavior and performance. Reviews the effectiveness of alternative forms of learning, motivation, and leadership. Prerequisite(s): Junior standing.

MGT 360  Organizational Theory, Design and Change Management     Credits: 3

Typically Offered: Fall, Spring.

Course Description: Complements Organizational Behavior. This macro management course focuses on the external context within which the organization competes, the group-level of analysis within the organization, and the structural design components of arranging human capital into organizational units. The course also examines types and forms of organizational change, learning organizations, and concepts related to power and conflict. Prerequisite(s): GBA 210 or MAT 111 or MAT 111E, GBA 211, and MGT 350.

MGT 402  Entrepreneurship     Credits: 3

Typically Offered: Departmental Discretion.

Course Description: The problems, opportunities, and methods of beginning a new business or new type of business. Examines the special needs of entrepreneurs regarding forecasting and planning, venture capital, trade finance, marketing, staffing, budgeting and cost control, and operations. Prerequisite(s): MGT 350 and admission to the School of Business.

MGT 416  Production and Operations Management     Credits: 3

Typically Offered: Fall, Spring.

Course Description: Key management issues in operations of service and manufacturing firms. Analytical methods are studied for optimization of decision-making in inventory control, planning and scheduling, material requirement planning (MRP), just-in-time (JIT), project management, quality control, etc. Prerequisite(s): ACC 202, GBA 201, GBA 210 or MAT 111 or MAT 111E, MGT 350 or concurrent enrollment, SCM 301, and admission to the School of Business.

MGT 417  Applied Business Ownership     Credits: 3

Typically Offered: Spring.

Course Description: The course represents an applied learning opportunity for Spring graduates to study entrepreneurship and business ownership. Students acquire the tools and resources needed to build a comprehensive business plan around a real world business. The course also offers students the opportunity to acquire ownership in a business franchise through a separate competition. Competing students must be willing to relocate and sign an ownership option agreement that includes initial financing provided by a donor. Students compete for a limited number of franchises each spring and are selected by a committee consisting of business and franchise representatives. Prerequisite(s): ACC 310 or concurrent enrollment, GPA of 2.5 or higher, completion of 105 credit hours or School of Business approval. Fall graduates may be considered with director approval.

MGT 418  Management Information Systems     Credits: 3

Typically Offered: Fall, Spring.

Course Description: An examination of organizations' information requirements and the role of computer information systems in meeting those requirements by gathering and producing information. The cording, processing, and accounting for transactions within the organization and between organizations. Data processing concepts including the issues in acquisition, development and deployment of responsive systems; assessment of the effectiveness of information systems in business decision making; and the impacts of information systems on organizations. Same as ACC 418. Prerequisite(s): ACC 202, GBA 201, MGT 350 or concurrent enrollment, MKT 301 or concurrent enrollment, SCM 301, and admission to the School of Business.

MGT 419  Strategic Management     Credits: 3

Typically Offered: Fall, Spring, Summer.

Course Description: Examines strategic responses to problems and opportunities facing businesses in a changing global environment. Significant writing and speaking requirements. Prerequisite(s): ACC 418 or MGT 418 or concurrent enrollment, MGT 416, and School of Business approval.

MGT 425  International Management     Credits: 3

Typically Offered: Fall, Spring.

Course Description: The international dimensions of management with emphasis on the environmental, organizational, and cultural challenges to businesses operating on a global stage. Prerequisite(s): GBA 210 or MAT 111 or MAT 111E, GBA 211, MGT 350, and admission to the School of Business.

MGT 431  Management Science     Credits: 3

Typically Offered: Departmental Discretion.

Course Description: Introduces the quantitative models that support decision making in business administration. Examples of those models are linear programming, integer programming, transportation/assignment, networks, queuing theory, simulation and inventory control. This course focuses on formulating business problems into appropriate quantitative models, solving the models by using computer software and interpreting the results from the managerial point of view. Prerequisite(s): ACC 202, GBA 201, GBA 210 or MAT 111 or 111E, MGT 350 or concurrent enrollment, SCM 301, and admission to the School of Business.

MGT 444  Organizational Staffing, Training, and Safety     Credits: 3

Typically Offered: Fall, Spring.

Course Description: This course is grounded in the comprehensive staffing model which focuses on the key components of staffing, external influences affecting staffing decisions and processes, and staffing systems management. Studies cover staffing strategies and planning, job analysis, measurement, external and internal recruitment, testing, selection, training, development, employee health and safety, and OSHA regulations. Prerequisite(s): MGT 341, MGT 350, and admission to the School of Business.

MGT 445  Compensation and Benefits Management     Credits: 3

Typically Offered: Fall, Spring.

Course Description: The most common types of benefit coverage for employees, the components of total reward and compensation systems, total benefits costs analysis, cafeteria plans, the U.S. Social Security system, and ERISA. Prerequisite(s): MGT 341 and admission to the School of Business.

MGT 470  Management Leadership     Credits: 3

Typically Offered: Fall, Spring.

Course Description: The purpose of this course is to enable students to prepare themselves to become leaders of organizations, understand different theories on leadership, and increase their personal leadership development. Leadership development concepts introduced in the course will be immediately applicable for students and useful for the rest of their lives. Prerequisite(s): GBA 210, GBA 211, MGT 350, and admission to the School of Business.

MGT 603  Organizational Theory     Credits: 3

Typically Offered: Spring.

Course Description: This course focuses on the organizational level of analysis and how the organization relates to the individuals and departments within the organization as well as other organizations in the community or industry. It analyzes the whole organization as a unit that provides the context in which organizational behavior occurs.

MGT 604  Organizational Behavior Management     Credits: 3

Typically Offered: Fall, Spring, Summer.

Course Description: This course will provide an overview of contemporary research and practice in the field of Organizational Behavior Management (OBM). Students will study individual-level theories of human behavior (e.g., self-efficacy, perception, motivation, attitudes, personality, and stress) in organizational settings. Additionally, students examine the dynamics of organizational behavior such as motivation, group dynamics, leadership, performance management, decision making, power and politics.

MGT 613  Leadership     Credits: 3

Typically Offered: Spring.

Course Description: The purpose of this course is to help MBA students recognize and develop the interpersonal skills required for management positions, which will equip them to become successful leaders in the overall business environment. Students will assess current leaders within our society then work in teams to fine tune written, oral, and listening skills. We will focus on the leader, the follower, the situation and leadership as a process, not just a position. The course will lay the groundwork for both the study of leadership and enhancing the capacity to lead.

MGT 623  Managing Innovation     Credits: 3

Typically Offered: Departmental Discretion.

Course Description: An exploration of what innovation is, how it takes place, and practices used to manage it. A mixture of lectures and case studies and of individual and group assignments. Students will make three short, informal presentations and complete individual projects.

MGT 633  Contemporary Issues in Management     Credits: 3

Typically Offered: Fall.

Course Description: Discussion of contemporary issues in management, including application, development and study of relevant cases and research findings.

MGT 695  Applied Strategic Management     Credits: 3

Typically Offered: Fall, Spring, Summer.

Course Description: Preparation of individual plan for idea development to solicit funding from internal or external sources; professional development factors including project management and leadership.

Marketing (MGT)

MKT 301  Principles of Marketing     Credits: 3

Typically Offered: Fall, Spring.

Course Description: Basic course defining marketing and its place within societies. Introduces the marketing concept, the marketing mix, and the marketing components of product, promotion, place, and price. Prerequisite(s): General Studies Category One - Basic Skills courses and junior standing.

MKT 311  Consumer Behavior     Credits: 3

Typically Offered: Fall, Spring.

Course Description: Considers the consumer's decision process as well as the effects of both internal and external factors upon consumer purchasing behavior. The course emphasizes the application of consumer behavior theory to the development of viable marketing strategies. Completion of General Psychology is recommended prior to taking Consumer Behavior. Prerequisite(s): MKT 301 and PSY 101.

MKT 351  Professional Selling and Sales Management     Credits: 3

Typically Offered: Fall, Spring.

Course Description: An approach to professional selling that emphasizes the partnering aspects of relationship marketing. Includes the strategic planning of sales within a larger account strategy and managing a long-lasting relationship with the customer. The course includes aspects of sales management such as sales force motivation, monitoring and control, target setting, and selling in both consumer and business to business environments. Prerequisite(s): MKT 301 and PSY 101.

MKT 370  Digital Marketing     Credits: 3

Typically Offered: Fall, Spring.

Course Description: This course will introduce students to the topics and skills required to succeed in digital marketing of a firm. The course will be taught in an applied setting. Students will be introduced to digital marketing software as well as tactics used to make digital marketing successful. Prerequisite(s): MKT 301.

MKT 381  Advertising and Promotion     Credits: 3

Typically Offered: Fall, Spring.

Course Description: The promotion mix: advertising, publicity, sales promotion, and personal selling. Analyzes the management and application of promotional strategies. Prerequisite(s): MKT 301 and PSY 101.

MKT 401  Marketing Research     Credits: 3

Typically Offered: Fall, Spring.

Course Description: Application of scientific research techniques and statistical analyses of information (data) relative to sound marketing management decision-making. Prerequisite(s): GBA 201, GBA 210 or MAT 111 or MAT 111E, MKT 311 or concurrent enrollment, and admission to the School of Business.

MKT 431  Retail Management     Credits: 3

Typically Offered: Departmental Discretion.

Course Description: A strategic approach to retailing which concentrates on planning, implementing, and controlling such retail variables as location, personnel, merchandise, communication, price, and the strategic methods of accomplishing specific objectives. Prerequisite(s): ACC 201, ECO 260 or ECO 261, GBA 210 or MAT 111 or MAT 111E, GBA 211, MKT 301, and admission to the School of Business.

MKT 451  International Marketing and Trade     Credits: 3

Typically Offered: Fall.

Course Description: Applies marketing mix variables to the multinational market. Considers differences in cultural, legal, language, and other environmental factors. The course also familiarizes students with commercial practices in international trade. These include different methods of payment, exchange risk coverage, customs practices, and the use of foreign trade zones. Organizational strategies to enter foreign markets such as joint ventures, foreign subsidiaries, franchising and international tendering through joint bids are also covered. Prerequisite(s): ACC 201, ECO 260 or ECO 261, GBA 210 or MAT 111 or MAT 111E, GBA 211, MKT 301, and admission to the School of Business.

MKT 481  Marketing Management     Credits: 3

Typically Offered: Fall, Spring.

Course Description: Students integrate all elements of the marketing program to make decisions in actual business situations. The objectives of this course are for students to develop an ability to employ strategic analysis tools and refine problem-solving and decision-making skills. Prerequisite(s): MKT 381, MKT 401 or concurrent enrollment.

MKT 605  Strategic Marketing     Credits: 3

Typically Offered: Fall, Spring.

Course Description: Examines the extension of corporate mission, image, and goals into the marketing arena. Utilization of marketing principles and advanced techniques in the development of marketing strategies and policies. Discussions of marketing concepts and their applications to marketing cases. This course does not count toward MBA requirements. Prerequisite(s): Graduate standing.

MKT 633  Applied Strategic Marketing     Credits: 3

Typically Offered: Spring.

Course Description: A strategic approach to a firm's activities from the point of view of the marketing function. This course focuses on traditional and contemporary strategic marketing concepts in a dynamic business environment.

Entrepreneurship (ENT)

ENT 201  Entrepreneurship I     Credits: 3

Typically Offered: Fall.

Course Description: This course examines entrepreneurship's role in society and the economy, and the process of business creation from concept through business plan. Specific issues include: creativity and innovation; industry and market research and analysis; introduction to financial statements for purposes of planning and forecasting; introduction to financing options; the review of business plans and team development of an assigned plan. Prerequisite(s): ENG 104 and basic understanding of Microsoft Word and Excel.

ENT 301  Entrepreneurship II     Credits: 3

Typically Offered: Spring.

Course Description: A continuation of learning different paths to entrepreneurship- new product innovation, business acquisition and franchising, succession of the family business, and planning for corporate innovation. Students will identify a business idea, assess the feasibility of the opportunity, and develop a plan to capitalize on the opportunity. The course will culminate in the development of a business plan. As such, the course is an attempt to help students pursue their passion in a business setting. Prerequisite(s): ENT 201 and junior standing.

General Business (GBA)

GBA 110  Introduction to Business     Credits: 3

Typically Offered: Fall, Spring.

Course Description: A general survey of business organizations and their activities including accounting, economics, finance, management, and marketing. Content delivery format is designed to introduce students to the basic study skills, writing requirements, testing methods, and information sources most relevant to a business education. RESTRICTION: Course admission will be limited to students with fewer than 24 hours of college credit including those in progress.

GBA 201  Business Analytics & Reporting     Credits: 3

Typically Offered: Fall, Spring.

Course Description: Applications of productivity software with focus on Microsoft Excel and Access proficiency and big data business issues/problems. Students will use Excel and Access to analyze business data and make recommendations based on their analyses. Reports will be developed for written and oral presentations. Previous computer experience recommended.

GBA 210  Business Statistics I     Credits: 3

Typically Offered: Fall, Spring, Summer.

Course Description: Basic course for students in business; data collection and tabulation, graphic representation, measures of central tendency and dispersion, probability, types of distributions, sampling estimation, hypothesis testing, simple linear regression and correlation. Concentration is on interpretation. Course includes microcomputer application. Prerequisite(s): General Studies Math. Business majors must earn a grade of C or higher in MAT 112, MAT 116, MAT 147, MAT 165, or MAT 167.

GBA 211  Business Law I     Credits: 3

Typically Offered: Fall, Spring.

Course Description: Introduction to the legal environment of business. Examines the constitutional and historical foundations of the American legal system; emphasizes contracts, personal property, bailments, and sales. Prerequisite(s): ENG 104.

GBA 220  Business Communications     Credits: 3

Typically Offered: Fall, Spring, Summer.

Course Description: Designed to meet the needs of business for better written and oral communications. Covers principles of research, organization, and presentation of written memoranda, letters, and reports. Oral presentations help develop necessary skills required in a business environment. Prerequisite(s): COM 104 and either ENG 108 or ENG 112.

GBA 283  Introduction to Research Methods in Business     Credits: 1-2

Typically Offered: Departmental Discretion.

Course Description: Introduction to basic research in business. Individual and team projects involving methods for solving business-related research problems. Prerequisite(s): School of Business approval.

GBA 310  Business Statistics II     Credits: 3

Typically Offered: Fall, Spring.

Course Description: A brief review of Business Statistics I followed by theoretical analysis and business applications of the basic multiple regression model, advanced topics in regression analysis, analysis of variance, and selected topics in non-parametric statistics. Prerequisite(s): GBA 210 or MAT 111 or MAT 111E, and junior standing.

GBA 311  Business Law II     Credits: 3

Typically Offered: Fall, Spring.

Course Description: A continuation of GBA 211 with emphasis on negotiable instruments and security devices under the Uniform Commercial Code; discusses partnerships, corporations, and other related areas. Prerequisite(s): GBA 211 and junior standing.

GBA 370  Global Viewpoint     Credits: 3

Typically Offered: Spring (odd-numbered years).

Course Description: The study of national and international business topics as well as the history and performance of selected companies. This is done in preparation for travel to cities in the U.S. and abroad. Students attend seminars presented by company officials. Locations, companies and topics vary by trip. May be repeated once to a different geographic location. Students who enroll in GBA 370 must also enroll in GBA 371 for the following summer semester. Applied learning credit is only given to those who successfully complete both courses. Prerequisite(s): BFC and junior standing.

GBA 371  Business Study/Travel Experience     Credits: 1

Typically Offered: Summer (odd-numbered years).

Course Description: A continuation of GBA 370. Travel to distant locations to attend seminars presented by company and/or governmental officials from the host location on topics of business issues and practices. Students who enroll in GBA 371 must have taken GBA 370 in the previous spring semester. Applied learning credit is only given to those who successfully complete both courses. Prerequisite(s): GBA 370 and School of Business approval.

GBA 375  Business Internship     Credits: 1-6

Typically Offered: Fall, Spring, Summer.

Course Description: An academic program which offers business majors an opportunity to integrate theory with actual business practice. Students work full-time or part-time for a company in a position related to their major. Anticipated learning objectives are established in a contract agreed to by the student, the on-site supervisor, and the school internship coordinator. May be repeated for a total of 6 credits. This course is one of the options that satisfies the applied learning requirement. Prerequisite(s): Admission to the School of Business, junior standing, an overall GPA of 2.8, and completion of ACC 202, ECO 260, ECO 261, GBA 201, GBA 210 or MAT 111/111E, and GBA 211.

GBA 395  Career Development Seminar     Credits: 1

Typically Offered: Fall, Spring.

Course Description: Course designed to assist business majors with preparation for beginning their professional careers. Selected topics include resume preparation, professional letters, networking strategies, interview strategies, company research for the job search and etiquette. Prerequisite(s): Junior standing.

GBA 445  Business Practicum     Credits: 3

Typically Offered: Fall, Spring.

Course Description: The application of business concepts and theories to the problems of regional businesses. Faculty supervision of student problem-solving teams. Repeatable once for credit. This course is one of the options that satisfies the applied learning requirement. Prerequisite(s): Junior standing and admission to the School of Business.

GBA 447  Employment Law     Credits: 3

Typically Offered: Fall.

Course Description: Examination of employment and labor laws including ADA, EEOA, Gender, Age, Race, National Origin, Worker's Compensation, Affirmative Action, Wage-Hour Law, and Privacy Legislation. Prerequisite(s): Junior standing and admission to the School of Business.

GBA 480  Directed Student Research     Credits: 1-5

Typically Offered: Fall, Spring, Summer.

Course Description: Research on selected topics or problems on a conference basis. This course is one of the options that satisfies the applied learning requirement. Prerequisite(s): Senior standing, admission to the School of Business, and School of Business approval.

GBA 481  Workplace Research     Credits: 3

Typically Offered: Fall, Spring, Summer.

Course Description: Research conducted at the student's workplace under the joint direction of a faculty member and a supervisor/superior. This course is one of the options that satisfies the applied learning requirement. Prerequisite(s): Senior standing, admission to the School of Business, and School of Business approval.

GBA 633  Managerial Communication     Credits: 3

Typically Offered: Fall.

Course Description: This course emphasizes the importance of interpersonal relations and professional presentation skills. Organizational communication theories specifically pertaining to management will be covered. A variety of interpersonal communication issues will also be covered.

GBA 692  Selected Topics in Business     Credits: 3

Typically Offered: Departmental Discretion.

Course Description: This course provides an opportunity to examine a topical issue in business that is not covered in other graduate courses. The topic will depend on the current global and domestic business environment and on the availability of teaching staff. The content is likely to vary with each offering; however, the course will support the goals of the MBA programs. The course will combine underlying theory with a strong practical emphasis to support advanced specific knowledge, critical thinking, and high level communication capabilities.

Perry Adkins (2013) Instructor, Business. B.S.B.A., M.B.A., Pittsburg State University; C.P.A..

Casey Bell (2019) Instructor, Business. B.S.B.A., Missouri Western State University; M.B.A., Northwest Missouri State University.

Cheng-Huei Chiao (2007) Professor, Business. B.S., M.S., National Chung-Hsing University; Ph.D., University of Wisconsin-Milwaukee.

Khendum Choden (2020) Assistant Professor, Business. B.S., Stony Brook University; Ph.D., University of Texas at El Paso.

Phillip Frank (2016) Assistant Professor, Business. B.S., Appalachian State University; M.B.A., High Point University; Ph.D., University of North Carolina at Greensboro.

Konrad Gunderson (2000) Associate Professor, Business. B.A., Luther College; M.S., University of Wisconsin-Madison; Ph.D., University of Nebraska-Lincoln.

Logan Jones (2015) Dean and Assistant Professor, Business. B.S., M.B.A., Arkansas State University; Ph.D., University of Mississippi.

Michael Kimmel (2018) Assistant Professor, Management. B.S., St. Louis University; M.B.A., Western Carolina University; Ph.D., University of Texas at Arlington.

Kamal Lamsal (2019) Assistant Professor, Management. B.A., Coe College; MACC, Emporia State University; Ph.D., University of Iowa.

Brett Luthans (1996) Professor, Business. B.S., M.A., Ph.D., University of Nebraska-Lincoln.

Cheryl McIntosh (2018) Assistant Professor, Business. B.A., Brigham Young University-Hawai'I; M.B.A., University of Texas at Dallas; Ph.D., University of Texas at Arlington.

Erin McLaughlin (2018) Assistant Professor, Business. B.S., M.B.A., Missouri State University; Ph.D., University of North Texas.

Shiva Nandan (2017) Assistant Professor, Business. B.Sc., M.Sc., Gorakhpur University; M.B.A., University of British Columbia; Ph.D., University of Texas at Arlington; CFA, Chartered Financial Analyst.

Bin Qiu (2017) Assistant Professor, Business. B.S., Northwestern Polytechnical University; M.S., University of International Business and Economics; M.B.A., Babson College.

Linda Salfrank (2020) Instructor, Business. B.A., J.D., University of Missouri-Columbia.

Cassandra Samuel (2015) Instructor, Business. B.S., M.S., Northwest Missouri State University.

Nitin Singh (2019) Assistant Professor, Business. B. Comm., M.B.A., Nagpur University; Ph.D., The University of Texas at Arlington.

Prashant Tarun (2008) Professor, Business. B.E., Sardar Patel University; M.S., Ph.D., University of Texas at Arlington.

Amit Verma (2016) Assistant Professor, Business. B.Tech., National Institute of Technology Calicut; Ph.D., University of Iowa.

Yihong (Irene) Zhang (2016) Instructor, Business. B.A., Zhengzhou University; M.S., Illinois State University; M.A., Kansas State University.